Beauty trends evolve every year, and 2025 is bringing some of the most exciting innovations yet. From cutting-edge skincare to high-performance makeup and game-changing hair tools, this year’s beauty must-haves focus on sustainability, advanced formulas, and salon-quality results at home.
We have rounded up 10 of the best beauty products in 2025, tested, loved, and highly rated, so you can invest in what truly works.
Looking for the best deals? Some of these products are currently on sale—check out the latest prices below.
Best Beauty Products 2025
1. La Mer Crème de la Mer Moisturizing Cream
Brand: La Mer
Category: Skincare – Moisturizer
Key Features: Deep hydration, anti-aging properties, luxurious texture
One of the most iconic moisturizers in the beauty world, La Mer’s Crème de la Mer continues to be a favorite among skincare enthusiasts. Packed with the brand’s legendary Miracle Broth™, this rich, deeply nourishing cream helps to rejuvenate and hydrate the skin while reducing the appearance of fine lines and wrinkles. Its ultra-luxurious formula is designed for those who crave intense hydration and a radiant glow.
Why We Love It:
- Instantly plumps and hydrates dry skin
- Improves skin texture and elasticity
- Reduces signs of aging over time
Pro Tip: Want a more affordable alternative? Try NIVEA’s Crème—it has a similar thick texture at a fraction of the cost.
2. Dyson Airwrap Complete Styler
Best Multi-Styler for Healthy Hair
Brand: Dyson
Category: Haircare – Styling Tool
Key Features: Multi-purpose styling, no extreme heat, enhanced airflow technology
Revolutionizing hair styling, the Dyson Airwrap uses innovative air technology to curl, wave, smooth, and volumize without excessive heat damage. Designed with intelligent heat control, it styles hair while keeping it healthy and shiny. Ideal for all hair types, this tool is a game-changer for those who want salon-quality results at home.
Why We Love It:
- Reduces heat damage with air-powered styling
- Comes with multiple attachments for different styles
- Lightweight and easy to use
Did you know? The Dyson Airwrap often sells out—grab it while it’s available.
3. Charlotte Tilbury Pillow Talk Lipstick
Best Universally Flattering Lipstick
Brand: Charlotte Tilbury
Category: Makeup – Lipstick
Key Features: Universal shade, long-lasting formula, creamy texture
The universally flattering Pillow Talk lipstick has become a cult favorite in beauty products, loved for its soft pink hue that complements all skin tones. Its hydrating formula glides on smoothly, providing a matte yet comfortable finish that lasts all day.
Why We Love It:
- Perfect nude-pink shade for all skin tones
- Smooth, creamy application with a matte finish
- Hydrating and long-wearing formula
4. Olaplex No.3 Hair Perfector
Best for Damaged Hair
Brand: Olaplex
Category: Haircare – Treatment
Key Features: Strengthens hair, repairs damage, restores shine
If your hair is damaged from coloring, heat styling, or environmental stressors, Olaplex No.3 is a must-have treatment. Designed to rebuild broken bonds in the hair, this product helps restore strength, smoothness, and shine over time.
Why We Love It:
- Repairs and prevents damage from styling and coloring
- Strengthens hair structure from within
- Leaves hair soft, silky, and shiny
Pro Tip: For best results, use with Olaplex No.4 (shampoo) and No.5 (conditioner).
5. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
Brand: Fenty Beauty
Category: Makeup – Foundation
Key Features: Full coverage, long-wearing, lightweight feel
Fenty Beauty’s Pro Filt’r Foundation is a game-changer in the world of beauty products for those seeking a flawless, long-lasting complexion. With an extensive shade range, this foundation provides a soft matte finish that resists humidity, sweat, and oil throughout the day.
Why We Love It:
- Wide shade range to suit all skin tones
- Lightweight formula with full coverage
- Stays fresh all day without creasing
6. Drunk Elephant T.L.C. Sukari Babyfacial
Brand: Drunk Elephant
Category: Skincare – Exfoliating Mask
Key Features: Brightens skin, removes dead cells, improves texture
A powerful yet gentle exfoliating treatment, Drunk Elephant’s Babyfacial combines AHAs and BHAs to resurface the skin, revealing a smoother and more radiant complexion.
Why We Love It:
- Leaves skin looking refreshed and youthful
- Minimizes pores and fine lines
- Non-irritating formula for all skin types
7. Sunday Riley Good Genes Lactic Acid Treatment
Brand: Sunday Riley
Category: Skincare – Serum
Key Features: Exfoliating, brightening, skin-smoothing
Good Genes is an all-in-one lactic acid treatment that deeply exfoliates and clarifies the skin, reducing hyperpigmentation and uneven texture for a luminous complexion.
Why We Love It:
- Instantly brightens and evens skin tone
- Smooths out fine lines and wrinkles
- Hydrates while exfoliating
8. Too Faced Better Than Sex Mascara
Brand: Too Faced
Category: Makeup – Mascara
Key Features: Volumizing, lengthening, smudge-proof
A best-seller in the mascara world, this formula delivers intense volume and length, making lashes appear fuller and more dramatic.
Why We Love It:
- Provides thick, dramatic lashes in one coat
- Long-lasting and smudge-proof formula
- Buildable for extra drama
9. Sol de Janeiro Brazilian Bum Bum Cream
Brand: Sol de Janeiro
Category: Skincare – Body Cream
Key Features: Firming, hydrating, fast-absorbing
This cult-favorite body cream hydrates and firms the skin while leaving a delicious scent of salted caramel and pistachio.
Why We Love It:
- Leaves skin soft, firm, and glowing
- Non-greasy formula absorbs quickly
- Adds a touch of luxury to any routine
10. Laneige Lip Sleeping Mask
Brand: Laneige
Category: Skincare – Lip Treatment
Key Features: Hydrating, smoothing, softening
An overnight lip treatment that deeply nourishes and repairs dry, chapped lips, making them soft and supple by morning.
Why We Love It:
- Intense hydration for dry lips
- Pleasant berry scent
- Works overnight for visible results
Final Thoughts
These top 10 beauty products for 2025 cater to a variety of needs, ensuring that your skincare, makeup, and haircare routines remain top-tier. Whether you’re investing in luxury skincare or a reliable foundation, these must-have items will keep you looking and feeling your best all year long.
