The submit 6 million + journey merchandise offered throughout Fliggy 618 Summer season Promotion appeared first on TD (Journey Day by day Media) Journey Day by day Media.
Consultant Picture
Fliggy concluded its 618 summer time promotion with a 25% year-on-year (YoY) enhance in Gross Merchandise Worth (GMV) for promotional objects. This yr’s marketing campaign noticed a surge in shopper engagement, marked by roughly 30% extra transacting customers and a powerful 45% YoY enhance in GMV for reserved objects, solidifying the 618 occasion as a pivotal interval for each vacationers and retailers.
Throughout the promotion interval, a report variety of over 6 million journey merchandise have been offered, starting from date-specific journey choices to fashionable “Purchase Now, Plan Later” choices similar to multi-trip flight passes, multi-use automotive rental passes, resort packages, theme park tickets, and leisure exercise bundles.
To seize early summer time demand, journey retailers leveraged Fliggy’s refined advertising and marketing methods – together with flash gross sales and livestreaming – which proved instrumental in driving vital progress. Over 30% of collaborating retailers doubled their GMV YoY, whereas the variety of manufacturers with gross sales exceeding RMB10 million and RMB1 million additionally noticed substantial will increase.
Sturdy demand for calendar-based bookings
Mounted-date journey merchandise, notably resort calendar-rate bookings, noticed strong demand throughout this era. Fliggy hosted a number of flash gross sales that includes distinguished hospitality manufacturers similar to Marriott, Hilton, and Banyan Tree, alongside main home resort teams together with Wanda and Narada. This strategy successfully enhanced member engagement, leading to a 58% YoY enhance in complete room nights booked. One flash sale alone generated an extra 597 room nights for a single property.
Livestreaming fuels transaction
Livestream commerce performed an more and more important function on this yr’s marketing campaign. Fliggy expanded its official livestream channels throughout numerous social media platforms, with promotional placements greater than doubling YoY. This technique not solely boosted gross sales but additionally enabled retailers to construct buyer connections via model enchantment and distinctive choices, slightly than relying solely on worth competitors.
Using cross-channel livestreams contributed to a exceptional 130% YoY enhance in GMV generated via this medium. These classes, hosted by both skilled e-commerce reside streamers or journey influencers, supplied precious journey and resort ideas, and insights into area of interest journey traits, deeply participating with experience-seeking customers. The common order worth (AOV) through the 618 promotion approached RMB5,000 per transaction, demonstrating clients’ willingness to spend money on memorable journey experiences.
Prime journey locations
Domestically, the preferred locations included Hainan, Guangdong, Zhejiang, Beijing, Yunnan, Jiangsu, Shanghai, Xinjiang, Internal Mongolia, and Sichuan, with the quickest progress noticed in central and western areas similar to Shanxi, Hubei, Henan, Internal Mongolia, and Xinjiang.
For outbound journey, Japan, South Korea, the Maldives, Hong Kong SAR, Indonesia, Malaysia, Singapore, Thailand, Australia, and the U.S. topped the checklist. Notably, long-haul locations past a four-hour flight radius from China, together with Fiji, Spain, the UAE, Switzerland, and Germany, additionally noticed vital momentum.
Vacationers hailing from Zhejiang, Guangdong, Shanghai, Jiangsu, and Beijing led in summer time journey planning, underscoring robust demand from China’s key financial hubs.
The submit 6 million + journey merchandise offered throughout Fliggy 618 Summer season Promotion appeared first on Journey Day by day Media.
