Novotel celebrates one year of partnership with WWF

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Forward of World Ocean Day (8 June), Novotel marks the primary anniversary of its transformative three-year partnership with the World Huge Fund for Nature (WWF), reaffirming its dedication to defending the wellbeing and longevity of the ocean with the launch of two new meals insurance policies: Novotel’s Sustainable Seafood Rules in partnership with WWF France and the launch of a pioneering world Plant-Ahead meals ambition throughout 600 accommodations.

“At Novotel, we’re taking decisive motion to guard our oceans, and the partnership with WWF is a driving power of this dedication,” mentioned Jean-Yves Minet, Novotel World Model President. “Via their steerage and experience, we will drive change at scale throughout our 600 accommodations and extra broadly throughout the {industry} and communities we attain. At Novotel, we’re dedicated to creating it simpler to make selections which have a optimistic affect on the longevity of the planet, on marine life, and on future generations. From accountable sourcing to a Plant-Ahead method, our ocean affect technique is designed to drive actual change. Collectively, we will paved the way towards a more healthy, extra sustainable future – one optimistic alternative at a time.”

Ludovic Frère Escoffier, Ocean Program Supervisor, WWF France, mentioned: “Defending the ocean additionally means defending our widespread future. Confronted with the rising threats of overfishing, air pollution and lack of biodiversity, financial gamers have a key function to play. We welcome Novotel’s dedication to integrating the preservation of marine ecosystems into its technique. By collaborating with influential firms within the tourism sector, collectively we’re accelerating the transition to extra sustainable, accountable practices which can be appropriate with ocean resilience.”

“The ocean is our planet’s best supply of stability – the ‘lungs of the world’,” added Jean-Yves Minet. “It regulates local weather, helps livelihoods, and protects ecosystems. However that stability is in danger. To safe a sustainable future, we should rebalance our relationship with the oceans, decreasing our affect and guaranteeing marine well being. Our wellbeing is deeply tied to the well being of the ocean. Defending the ocean isn’t simply concerning the setting, it’s about supporting human well being and longevity too.”

Scrumptious, more healthy, extra sustainable meals

The brand new Sustainable Seafood Rules have been created in partnership with WWF and led by the fisheries specialists at WWF France. The brand new tips, launched globally throughout Novotel’s 600 accommodations, embody banning of 350 species of endangered seafood species, and selling accountable fishing by 2027, serving solely MSC-certified wild-caught species or responsibly sourced native fish, and use ASC- or organic-certified farmed seafood for salmon and shrimp, fostering provider collaboration the place wanted. WWF France has created Sustainable Seafood Coaching, a complete world coaching programme for Novotel cooks, meals and procurement groups, and is working alongside Novotel and Accor to enhance traceability.

Moreover, Novotel has pioneered a Plant-Ahead ambition, focusing on all its 600 accommodations to have a minimal of 25% plant-based menus by 2026. At present 39% of accommodations dedicate not less than 25% of their menus to plant-forward choices. Novotel is dedicated to providing market main, tasty, sustainable, and Plant-Ahead philosophy at scale, guided by a number one culinary institute.

Training & consciousness for the subsequent era

Novotel welcomes greater than two million household stays a yr and this summer season households at Novotel will expertise two new edutainment video games designed by WWF France and Novotel to encourage and empower youngsters to be ambassadors for the ocean. “Guardians of the Mediterranean” is an interactive card and digital recreation impressed by the WWF Blue Panda boat, created to teach households about ocean conservation in a enjoyable, participating approach. “Sea Turtle” is a full of life digital quiz that helps youngsters be taught concerning the threats confronted throughout turtle migration, together with ghost gear, plastic and air pollution.

“Inspiring and educating the subsequent era is essential to defending our ocean,” added Jean-Yves. “By participating younger minds by means of play, we plant the seeds of consciousness, empathy, and motion for a more healthy, extra sustainable marine future. As a number one family-friendly resort model, Novotel is completely positioned to champion this very important mission.”

A yr of progress: strengthening Novotel’s dedication to the oceans

Since its launch in June 2024, Novotel has made vital strides to ship upon its ocean preservation and sustainable affect plan:

1/ REDUCE IMPACT

Novotel’s dedication to decreasing its affect aligns with Accor’s industry-leading mission in direction of optimistic hospitality, together with:

Phasing out single-use plastics throughout Novotel resort operations
Putting in large-format and refillable dispensers in accommodations
Minimizing meals waste by means of progressive options and visitor engagement
Launched microplastic filter pilots in two Novotel accommodations² in France to cut back affect from resort laundry

2/ DELICIOUS, HEALTHIER & MORE SUSTAINABLE FOOD CHOICES

Along with the brand new Plant-Ahead ambition and Sustainable Seafood Rules, Novotel has carried out vital actions:

A globally managed Fishery Enchancment Challenge (FIP) was launched in Q1 2025 in collaboration with WWF, together with help of the Indian Squid FIP in Kerala, India
Launched a partnership with Seafood Souq to make sure all seafood suppliers and merchandise are onboarded to SFS Hint and meet required traceability requirements, together with an 18-hotel pilot within the Center East³.
A Seafood Taskforce procurement undertaking has been launched in Europe in collaboration with WWF France, working straight with 5 suppliers to enhance traceability as a part of the model’s dedication to help WWF’s ambition for sector-wide change all through the availability chain.

3/ ENHANCE EDUCATION & OCEAN AWARENESS

Novotel is dedicated to elevating consciousness of the significance of the ocean to trendy life, inspiring resort groups, visitors and communities to positively contribute to a extra balanced life with the ocean.

New world Ocean Consciousness Coaching for all Novotel groups in all 600 accommodations, enhancing their information and provoking their motion and dedication. The coaching has been developed in partnership with AXA Local weather.
New WWF Sustainable Seafood Coaching: for all chef, F&B and procurement groups, together with the affect of overfishing, sustainable seafood sourcing and best-in-class sustainability practices in eating places.
Edutainment in-hotel occasions, programming and video games to encourage optimistic motion amongst the Novotel neighborhood.

4/ CONTRIBUTE TO RESEARCH & INNOVATION

Novotel is supporting important WWF France conservation initiatives all over the world, investing to help ocean affect, analysis and motion by means of vital initiatives.

1/ The safety of Posidonia within the Mediterranean

The place: Europe
Why: Per hectare, the Posidonia meadow sequesters 5 to seven instances extra carbon than the tropical forest
Standing: Motion plans underway in 9 coastal cities; 8 mooring fields in undertaking; and 73 buoy conversions accomplished in 2024 and 41 deliberate in 2025.

2/ The identification and elimination of “ghost gear”

The place: Mediterranean Sea
Why: Misplaced, deserted and in any other case discarded fishing gear are a serious menace to marine life
Standing: Over 1,000 hectares prospected in Bonifacio; a number of⁴ nets recognized; pilot retrieval with underwater robots scheduled for 2025–2026; new prospection missions in Calanques and Ajaccio deliberate.

3/ Supporting the WWF France’s Blue Panda boat

The place: Europe – France, Greece, Türkiye, Italy and Croatia
Why: The Blue Panda sails throughout the Mediterranean conducting missions to develop science-based options and proposals to guard Mediterranean marine life, to lift public consciousness, and main lobbying missions with nations and communities.
Standing: 2024 marketing campaign accomplished throughout France, Greece, Turkey, Italy and Croatia; academic visits reached 550+ youngsters in France; Cap Cétacés anti-collision system examined; ghost gear prospection and Marine Safety Areas research carried out; Blue Panda to be in Good 8–14 June for UNOC with stakeholder occasions.

4/ Monitoring and tracing marine turtles

The place: World, with a selected give attention to Asia-Pacific

Why: Six of seven species of marine turtles remained threatened by harvesting, unlawful commerce, being caught by industrial fisheries and the lack of nesting seashores. Mapping nesting seashores, migratory corridors and foraging grounds for vital turtle populations.
Standing: ‘Blue Corridors’ initiative launched October 2024; over 12,600 turtles tracked globally; information gathering and connectivity evaluation ongoing in 2025; replace to be revealed by WWF at UNOC 2025.

5/ Defending the ocean turtles of the Western Atlantic

The place: Guiana Protect
Why: Mobilising civic society and preventing unlawful, unreported and unregulated fishing will assist defend leatherback turtles breeding on coastal areas of the Guianas, and inexperienced and olive ridley turtles from Brazil to Venezuela.
Standing: Youth ambassador programme launched; regional delegation to attend UNOC in June 2025; area initiatives together with eco-guide coaching, citizen science, and advocacy actions ongoing by means of 2025-2026.

WHAT’S NEXT FOR NOVOTEL? POSITIVE STEPS TO IMPACT OCEAN LONGEVITY

Wanting forward, Novotel stays dedicated to amplifying its affect by:

Collaborating with {industry} leaders at UN Ocean Convention in Good to drive significant change