2026 guarantees to be an distinctive one for the Melbourne Conference Bureau (MCB) because it celebrates its sixtieth anniversary.
As MCB chief govt Julia Swanson put it on the opening of AIME 2026 earlier in the present day, ninth February: “That is our diamond jubilee and we have to recognise a number of the fantastic moments we have had in making contributions to the town.”
Whereas the MCB has been round for six a long time, the previous 25 years have been a interval of speedy evolution and the elevating of Melbourne’s international profile as a serious capital for MICE, its fame bolstered by its give attention to high quality and sustainability.
Swanson stated: “Within the final 25 years, Melbourne has welcomed 4,000 enterprise occasions to the state, contributing AU$7 billion in financial contribution and bringing 1.6 million delegates. Within the yr 2000, MCB grew to become a founding member of the Greatest Cities World Alliance and, a few years later, I am very proud to chair that organisation and it is actually grown to be the main alliance of conference bureaus world wide that is driving optimistic affect in enterprise occasions. We have been early adopters of getting a extremely robust worldwide footprint.”
MCB historical past in a nutshell
Established in 1966, MCB’s major ethos has at all times been to advertise Melbourne as a enterprise occasions vacation spot to drive financial and social affect for the town and the state.
In keeping with Swanson: “From the outset, we have had success in creating connections between Victorian companies and the worldwide market.”
In 1974, Melbourne was awarded high vacation spot in Australia for worldwide conventions and convention.
Near a decade later in 1983, the Bureau’s management group on the time established Melbourne Assembly Mart to advertise Melbourne and Victoria as a number one vacation spot for enterprise occasions.
This occasion helped set down the foundations of AIME, setting forth the excessive normal for excellence that has characterised the occasion to at the present time.
By the ’90s, Melbourne attained recognition on a worldwide scale because it was named among the many high 20 cities for worldwide conventions in 1991, welcoming occasions with delegates exceeding 20,000 individuals paving the way in which for the town’s present standing as a venue of selection for mega-events.
With the opening of the Melbourne Exhibition Centre in 1996 and the Melbourne Conference Centre in 2009, the town has cemented its place as one of many world’s main MICE locations.
In 2016, MCB grew to become a subsidiary of Go to Victoria, the statewide entity accountable for driving tourism main occasions and enterprise occasions.
Because of the work of the MCB and its associate organisations, ICCA ranked Melbourn first in Australia for the variety of delegates at worldwide affiliation enterprise occasions.
Certainly, Melbourne’s delegate numbers have been famous to be greater than twice the quantity reported by another Australian metropolis.
Melbourne was additionally ranked the highest MICE vacation spot in Oceania and fifth on this planet for common variety of delegates attending worldwide enterprise occasions.
A wonderful previous results in a promising future
With regard to newer and upcoming occasions, Swanson stated: “Coming off the again of an awesome Australian Open, we’re about to stroll into the Grand Prix and within the final couple of days introduced the NFL coming to Melbourne in September with LA Rams and San Francisco 49ers.”
Apart from sporting occasions, 2026 can even see the opening of the Nyaal Banyul Geelong Conference and Occasions Centre, a really distinctive Australian venue that may immerse guests into the richness of the First Nations’ heritage and traditions.
Likewise , Melbourne is about to welcome Girls Ship, the most important convention on gender equality, in April.
Girls Ship shall be opening its doorways to six,500 delegates from 170 nations as a means of advancing gender equality and the well being and rights of girls and ladies.
Melbourne can even be internet hosting the World Sustainable Construct Convention, the Worldwide Diabetes Federation, together with Knowledge Centre World and the AI Summit.
Swanson concluded by saying: “We’re actually excited for these reveals as we proceed to develop; and Melbourne Conference Bureau is trying ahead to the subsequent 60 years.”
