The submit Inside UHM’s India Playbook: Rosastays, Boutique Progress and What Comes Subsequent appeared first on TD (Journey Each day Media) Journey Each day Media.
L to R: Carlos Leal, Government Chairman and Board Member, UHM; Deepika Arora, MD, UHM India; Klaus Assmann, COO, UHM Center East, India and Southeast Asia
United Hospitality Administration (UHM) has entered the Indian market by the acquisition of boutique hospitality model Rosastays, marking a strategic step in its international growth and a transparent guess on India’s fast-evolving journey panorama. The transfer provides UHM an instantaneous operational footprint of 17 properties throughout leisure locations reminiscent of Goa, Kasauli, Nainital, Pushkar and Shimla. Choose properties will transition underneath the UHM platform between This autumn 2025 and Q1 2026. The India enterprise will probably be led by Deepika Arora, Managing Director, United Hospitality Administration India.
Why India, and why now
India’s hospitality sector is coming into a brand new part, pushed by sturdy home journey demand and a rising urge for food for experience-led stays. Rising disposable incomes and a extra discerning traveller base are reshaping expectations round high quality, design and repair. In line with Klaus Assmann, COO for the Center East, India and Southeast Asia, the chance lies in addressing a transparent hole in owner-focused hospitality administration. UHM is positioning itself as a accomplice that brings international operational requirements whereas remaining deeply attuned to native market realities, significantly throughout boutique, midscale and luxurious segments.
Rosastays because the entry level
The acquisition of Rosastays offers UHM with a ready-made platform in India, providing each scale and a longtime group of homeowners and friends. With 17 operational properties throughout key leisure locations, the model provides UHM an instantaneous foothold in experiential journey markets.
The transfer additionally aligns with UHM’s broader ambition to construct a 100-hotel international portfolio by 2030. In India, this progress is supported by a confirmed pipeline of over 700 keys, together with tasks in collaboration with IHG Resorts and Resorts underneath the Garner model, in addition to partnerships with Dusit Resorts and Resorts.
Mixing international techniques with native soul
UHM plans to use its “glocal” method in India, combining worldwide working experience with a robust respect for native character. With greater than three a long time of expertise managing luxurious and mixed-use property, the corporate brings structured techniques, coaching frameworks and qc designed to strengthen efficiency throughout the Rosastays portfolio.
On the identical time, particular person property id will probably be preserved. UHM additionally sees important alternative in its mixed-use experience, integrating accommodations, resorts, branded residences and life-style facilities to reinforce visitor experiences and long-term asset worth. Meals and beverage will play a extra distinguished position as effectively. UHM operates greater than 60 eating venues globally, together with 20 proprietary ideas, and plans to introduce experience-driven F and B choices in India. Its established wellbeing platforms, together with Serenity – The Artwork of Wellbeing, Pure by Serenity, Energetic by Serenity gyms and the Zest wholesome eating idea, can even be progressively launched to fulfill rising demand for holistic journey experiences.
A measured progress path
For Deepika Arora, the main focus over the subsequent two to a few years is on considerate progress slightly than speedy growth. The transition of Rosastays properties into the UHM ecosystem will probably be phased, permitting time to strengthen operations, enhance business efficiency and introduce technology-led efficiencies. Alongside the prevailing boutique portfolio, UHM’s pipeline positions the group throughout three high-growth segments: experiential boutique stays, upper-midscale accommodations, and high-end leisure and wellness locations. This balanced method permits flexibility whereas aligning with evolving traveller preferences.
What travellers need subsequent
Wanting forward, UHM expects 2026 to be formed by extra intentional, experience-driven journey. Travellers are more and more drawn to locations that supply a way of place, significant design and cultural connection, significantly in locations reminiscent of Goa, the Himalayas, Kumaon and Rajasthan.
Wellness-led journey continues to evolve past conventional spas, embracing nature, motion, native meals and restorative experiences. On the identical time, design expectations are rising throughout all segments, together with midscale, the place friends now search character and authenticity slightly than standardised codecs.
Expertise will help this shift quietly, enabling smoother journeys, personalisation and operational effectivity. Finally, travellers are searching for authenticity with out compromise, significant experiences delivered with consistency and reliability, an intersection the place UHM sees its India technique firmly positioned.
The submit Inside UHM’s India Playbook: Rosastays, Boutique Progress and What Comes Subsequent appeared first on Journey Each day Media.
