The submit GDETO launches ‘Hong Kong Mega Occasions HSR’ appeared first on TD (Journey Each day Media) Journey Each day Media.
Ranging from late February, the Hong Kong Financial and Commerce Workplace in Guangdong (GDETO) of the Authorities of the Hong Kong Particular Administrative Regionhas launched the “Hong Kong Mega Occasions Excessive Velocity Rails” promotion marketing campaign to introduce Hong Kong’s mega occasions in 2025 and various tourism sources to the 9 Mainland municipalities within the Better Bay Space (GBA). GDETO has additionally arrange a “2025 Hong Kong Mega Occasions Web page” on its WeChat official account, facilitating most people to entry to the newest data.
From late February to late April, GDETO will promote the theme “Hong Kong: A Premier Hub for Mega Occasions & Tourism is In every single place” on three units of high-speed rails (HSR) overlaying the 9 Mainland cities within the GBA. The marketing campaign will showcase data throughout 5 main classes: tradition and humanities; sports activities; finance, innovation & expertise and exhibitions; panda-themed occasions; and eco-tourism to passengers travelling on the HSR.
The marketing campaign additionally introduces Hong Kong’s unique IP “Panda Pals & Household Hong Kong” to accompany passengers’ journeys and improve the vibrancy and enchantment of Hong Kong’s thrilling mega occasions and various tourism choices.
On February 28, GDETO held a launch ceremony for the “Hong Kong Mega Occasions Excessive Velocity Rails” on the Guangzhoudong Railway Station.
The Director of GDETO, Linda So, mentioned on the ceremony that the Chief Govt’s 2024 Coverage Tackle got down to promote the built-in improvement of tradition, sports activities, and tourism, and foster financial diversification. In gentle of such, the Authorities of the Hong Kong Particular Administrative Area launched the “Growth Blueprint for Hong Kong’s Tourism Business 2.0” late final 12 months, proposing 4 positions, 4 improvement methods and 133 measures. Extra tourism merchandise with native and worldwide traits shall be launched, together with “tradition + tourism,” “sports activities + tourism,” and “mega occasions + tourism”.
“That is the primary time GDETO promotes Hong Kong tourism concurrently throughout 9 Mainland municipalities within the GBA. We look ahead to seeing extra pals from the GBA to go to Hong Kong, to discover its distinctive allure, and expertise its vibrant choices”, mentioned Miss So.
The ceremony was officiated by representatives from the Guangdong Division of Liaison Workplace of the Central Individuals’s Authorities within the Hong Kong Particular Administrative Area; the Hong Kong and Macao Affairs Workplace of the CPC Guangdong Provincial Committee; the Division of Tradition and Tourism of Guangdong Province; the Guangzhou Municipal Tradition, Radio, Tv and Tourism Bureau; and the Hong Kong Tourism Board.
The “Hong Kong Mega Occasions HSR” promotion marketing campaign is organized by GDETO and supported by the Hong Kong Tourism Board, with using the “Panda Pals & Household Hong Kong” IP authorised by AllRightsReserved (ARR).
Based on the passenger stream knowledge supplied by the China Railway Guangzhou Group, the three units of HSR will operates over 300 journeys all through the marketing campaign interval, reaching an estimated whole of 920,000 passenger journeys.
The submit GDETO launches ‘Hong Kong Mega Occasions HSR’ appeared first on Journey Each day Media.
