The submit Croatia Desires You to Sluggish Down: Right here’s Why ‘Pomalo’ May Be the Trip You Want appeared first on TD (Journey Every day Media) Journey Every day Media.
Croatia is dialing down the frenzy and turning up the attraction with its new tourism marketing campaign, “Discover Your Pomalo”—an invite to rediscover life’s easiest pleasures and embrace a slower tempo whereas exploring the nation’s coastlines, villages, and islands. Launched by the Croatian Nationwide Vacationer Board simply in time for peak summer season journey, the digital-first marketing campaign celebrates the Dalmatian philosophy of pomalo—a laid-back lifestyle that encourages you to decelerate, take it simple, and stay within the second. The marketing campaign is being rolled out solely on social media channels together with TikTok, Instagram, Fb, and YouTube, with immersive video content material and user-generated storytelling at its coronary heart.
“We’re noticing an elevated demand for native customs and a peaceable lifestyle, alongside genuine experiences,” mentioned Kristjan Staničić, Director of the Croatian Nationwide Vacationer Board. “The development of sluggish journey is rising. Friends wish to join with unspoiled locations and quiet their very own ideas.”
“Pomalo” is greater than a slogan—it’s a journey frame of mind. By fastidiously crafted visuals, the marketing campaign showcases scenic coastal villages, leisurely al fresco meals, nature trails, and cultural immersion—encouraging guests to search out their very own interpretation of this lifestyle. It additionally faucets into broader journey developments in 2025, together with digital detox, wellness tourism, and a return to significant experiences over bucket-list checklists.
The marketing campaign will likely be stay by means of the tip of August and targets Croatia’s key supply markets. Vacationers are invited to affix the motion by utilizing the hashtag #FindYourPomalo and sharing their sluggish moments of discovery.
The submit Croatia Desires You to Sluggish Down: Right here’s Why ‘Pomalo’ May Be the Trip You Want appeared first on Journey Every day Media.
