The publish Cathay Launches ‘80 Years Collectively’ Celebrations with Retro Livery, Classic Uniforms and Heritage Merch appeared first on TD (Journey Every day Media) Journey Every day Media.
Cathay has formally kicked off its “80 Years Collectively” anniversary celebrations, marking 80 years because the airline first took to the skies in 1946 and commenced connecting Hong Kong with the world. All through 2026, the long-lasting Hong Kong service will have fun this milestone with a year-long programme of occasions and experiences that honour its function in shifting individuals ahead in life – from college students and enterprise travellers to households and cargo prospects.
A Heritage Livery Returns to the Skies
As a curtain-raiser to the anniversary 12 months, Cathay has unveiled a particular heritage livery on certainly one of its lengthy‑haul Airbus A350-900 plane at Hong Kong Worldwide Airport. The jet now sports activities the basic “lettuce leaf sandwich” inexperienced‑and‑white striping alongside the fuselage, paired with a daring eightieth anniversary 12 months mark, echoing the beloved paint scheme seen on the airline’s jets from the Nineteen Seventies via the early Nineties. A second plane, a Boeing 747 freighter, will quickly be part of the fleet in matching retro colors, extending the tribute from passengers within the cabin to freight prospects within the cargo maintain.
Celebrating 80 Years with Hong Kong
Talking on the launch occasion, Cathay Group Chief Govt Officer Ronald Lam described the anniversary as a shared milestone for each Cathay and Hong Kong, reflecting eight a long time of rising collectively “via thick and skinny.” From Kai Tak to Chek Lap Kok, the airline has performed a central function within the metropolis’s story: flying college students abroad, enabling international enterprise, reuniting households and transporting important provides throughout crucial moments. Lam additionally highlighted Cathay’s long-term funding of properly over HK$100 billion in fleet, cabin merchandise, lounges and digital innovation to help its imaginative and prescient of turning into its prospects’ most beloved service model and to bolster Hong Kong’s standing as a number one worldwide aviation hub.
Classic Uniforms Deliver Historical past to Life
The eightieth anniversary celebrations lengthen past plane paint to the individuals who symbolize Cathay every single day. On the launch, cabin crew appeared in classic uniforms from a number of design eras, paying tribute to the generations of front-line workers who’ve outlined the airline’s signature service fashion. All through 2026, round 1,000 to 2,000 cabin crew and floor workers will rotate via these historic uniforms at work, turning flights and airport touchpoints right into a residing timeline of Cathay’s evolving model.
Heritage-Impressed Merchandise for Followers
A thoughtfully curated assortment of anniversary merchandise can also be on the way in which, giving aviation lovers and constant prospects the prospect to take a chunk of Cathay historical past house. The vary attracts on basic liveries and iconic design cues from throughout eight a long time, reimagining them on aviation collectibles, journey equipment and on a regular basis life-style gadgets equivalent to tote luggage, mannequin plane, aviation tags and premium collaborations. Many of those limited-edition items can be accessible via Cathay’s on-line channels and loyalty platforms, making them accessible to followers worldwide.
Wanting Forward: A New Chapter After 80 Years
Whereas “80 Years Collectively” leans closely into nostalgia, the marketing campaign can also be a press release of intent about Cathay’s future. Alongside heritage liveries and retro uniforms, the airline is continuous to roll out upgraded lounges, refreshed cabins and digital enhancements designed to ship a extra seamless and personalised journey expertise. All through 2026, Cathay has promised additional bulletins, occasions and activations that may have fun its legacy whereas charting the subsequent chapter for certainly one of Asia’s most recognisable aviation manufacturers.
The publish Cathay Launches ‘80 Years Collectively’ Celebrations with Retro Livery, Classic Uniforms and Heritage Merch appeared first on Journey Every day Media.
