Cox & Kings, the world’s oldest journey firm, has formally relaunched in Australia as a part of its world enlargement technique underneath the A&Okay Journey Group (AKTG). This transfer marks a major milestone for the corporate, which was acquired by AKTG in 2019, because it seeks to deliver its culturally immersive journey experiences to the Australian market.
The relaunch introduces a refreshed model and a brand new web site underneath the positioning “Guided by Curiosity,” reflecting Cox & Kings’ dedication to providing journeys that present deep insights into the historical past and tradition of every vacation spot. Debra Fox, Chief Gross sales Officer – Commerce and Managing Director for AKTG, UK and APAC, expressed enthusiasm in regards to the enlargement, stating, “We’re constructing on a unprecedented legacy, while shaping a journey expertise that’s each seamless and deeply enriching.”
Cox & Kings boasts a complete world community with workplaces and companions in over 100 international locations, specializing in areas such because the Indian Subcontinent, Central Asia, South America, and Europe. The Australian relaunch will initially emphasise Small Group Excursions, with Tailormade Journeys to comply with later within the yr. These excursions, averaging 14 company, supply travellers entry to knowledgeable guides and distinctive experiences, with 90% of excursions that includes at the least one assured departure date.
Along with increasing its product choices, Cox & Kings is dedicated to accountable journey practices. Beneath the AKTG umbrella, all excursions help Abercrombie & Kent Philanthropy, aiding communities and conservation efforts in visited areas. Jennifer Charlton, Managing Director of Cox & Kings, highlighted the model’s ambition to thrive in key world markets, together with Australia and the USA, while sustaining its heritage and relevance to at the moment’s travellers
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