Bahia Principe Resorts & Resorts has introduced a major rebranding, introducing two new sub-brands, Bahia Principe Discover and Bahia Principe Escape, geared toward enhancing the visitor expertise. This transfer coincides with the mixing of over 20 resorts into the World of Hyatt loyalty programme, increasing journey rewards for thousands and thousands globally.
The refreshed model identification features a modernised model of the long-lasting Bahia Principe solar image, aligning with the brand new “Totally & Freely” positioning. This invitations visitors to get pleasure from their holidays in their very own means while connecting with native cultures. The sub-brands are designed to simplify the reserving course of and cater to particular audiences: Bahia Principe Escape focuses on adults-only experiences with wellness and premium eating, while Bahia Principe Discover targets households and teams with themed motels and immersive areas.
Julio Pérez, CEO of Bahia Principe Resorts & Resorts, acknowledged, “The brand new Bahia Principe model structure displays who we’re—formed over greater than three a long time—and is the results of listening to our visitors and understanding how they wish to vacation as we speak.”
This rebranding is a part of a strategic three way partnership between Hyatt and Piñero, making Bahia Principe the ninth model in Hyatt’s Inclusive portfolio. The mixing into World of Hyatt permits travellers to earn and redeem factors at collaborating resorts within the Dominican Republic, Mexico, Jamaica, and Spain, including practically 12,000 rooms to the programme.
Bahia Principe, with over 30 years within the business, continues to steer within the all-inclusive resort sector, providing unforgettable journey experiences while prioritising sustainability and accountable tourism
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