Encouraging enterprise occasion professionals and college students to alter the sport, BE @ Penang 2025 opened with nice fanfare and hopes expressed for impactful adjustments in each regional and world MICE.
We at Journey Every day Media have been privileged to be a part of the occasion’s landmark ninth version and heard first-hand some distinctive insights that stand to alter the face of the MICE sector in each the close to and distant future.
From better accessibility for the in another way abled, to the extra widespread use of modern applied sciences in occasions planning and administration, to coaching the subsequent technology of occasion professionals, BE @ Penang actually embodied its theme Be the Wave as classes from the primary day swept by means of delegates’ minds, inspiring them to be half o moulding a sustainable and inclusive trade within the instances to return.
That stated, we share a lot of key moments from immediately’s occasions.
PCEB CEO Ashwin Gunasekaran and chairman Wong Hon Wai open the ninth BE @ Penang by means of the ceremonial pounding of the employees
Tourism, media research, and occasions administration college students collect within the lobby for a campfire session with Momentum’s Samuel Siew
Accessibility advocate Beatrice Leong (proper) units the tempo for her masterclass on the inclusive occasion expertise
An excerpt from BornTiger CEO Bona Nahyun Lee’s speak on the AI-powered way forward for enterprise occasions
Hiroshi Tamura, the Father of the Trendy GT-R, shared his insights on management, teamwork, and legacy constructing throughout his keynote presentation
