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International hospitality firm IHG Lodges & Resorts (IHG) simply marked the vital milestone of 100 open accommodations underneath its voco model inside simply seven years of its institution.
Launched in 2018 and recognized for providing distinct and considerate visitor experiences, voco has rapidly turn into the quickest rising model inside IHG’s Premium assortment, having achieved file improvement exercise ranges throughout openings and signings in 2024, with properties in over 25 international locations and additional market entries in Türkiye, Malaysia, and Aruba set for the following two years.
The model has seen unbelievable progress momentum since its launch: as of 2023, it already had 100 open and pipeline accommodations and since then has nearly doubled each its system and pipeline, reflecting the energy of IHG’s enterprise platform and consistent with its technique to speed up IHG’s skill to seize conversion alternatives.
At the moment, voco now has 100 accommodations open throughout 25 international locations with an extra 95 properties within the pipeline.
Taking a versatile strategy to design
The success of the model comes from its versatile strategy to design and an operational framework good for conversions, permitting house owners to profit rapidly from IHG’s enterprise platform, with restricted upfront prices.
voco affords particular person properties the chance to hitch a particular model portfolio, the place considerate, tailor-made enhancements create a big effect whereas preserving every lodge’s distinctive character.
Ginger Taggart, world vice-president for Crowne Plaza and voco accommodations, stated: “We’re so proud to have opened 100 voco accommodations in lower than seven years. The model has grown quicker, pushed additional and continues to exceed expectations yearly.”
She added that, as IHG continues to redefine premium hospitality, voco has confirmed its success to each house owners and company.
Taggart stated: “We see our house owners world wide profit from quick entry to our enterprise platform and from IHG’s excessive ranges of visitor satisfaction globally. With a pipeline of 95 accommodations, we’re on observe to attain our preliminary aim of 200 voco accommodations world wide inside 10 years of launch. An enormous thanks to our colleagues, house owners and companions for supporting voco’s progress and success.”
Anchored by the model hallmarks ‘Come on in’, ‘Me time’, and ‘voco life’, voco creates uplifting experiences led by easy-going but attentive hosts, voco is understood for a lodge expertise that’s persistently considerate and distinct, with every property reflecting its personal particular person attraction.
These are properties the place company can get pleasure from one thing refreshingly totally different, underpinned by the reliability of a trusted world model.
Marking milestones with new properties
voco Guilin Yangshuo in Yangshuo, Guangxi, China
Marking the a centesimal voco lodge, voco Guilin Yangshuo sits in Yangshuo’s scenic Ten-Mile Gallery, simply minutes from prime points of interest like West Road and Ruyi Peak. Throughout six villas, 73 guestrooms open to sweeping views of Karst peaks and the winding Yulong River, the place floor-to-ceiling glass partitions flip every room right into a dwelling portray. At Yue Shunge, the lodge’s Cantonese-Guangxi fusion restaurant, hyper-local components are reworked into soulful dishes that echo the area’s wealthy flavours. Past the lodge, tailor-made nature excursions lead travellers deeper into Yangshuo’s gorgeous landscapes and vibrant tradition, crafting an unforgettable journey of discovery and connection.
voco Quang Binh Resort by IHG in Dong Hoi, Quang Binh Province, Vietnam
voco Quang Binh Resort by IHG is the world’s first voco resort, set alongside Bao Ninh Seaside in Dong Hoi. With 68 Indochine-inspired suites and beachfront villas, plus a spa that includes 17 therapy rooms, it affords a peaceable, customized escape. Whereas on property, company can dine on native specialties on the all-day Flamingo Restaurant, then unwind with a cocktail at Oasis Pool Bar as they take within the breathtaking Vietnamese sundown. Past the resort, uncover the breathtaking fantastic thing about Quang Binh—from the world’s largest cave, Son Doong, to the UNESCO-listed Phong Nha – Ke Bang Nationwide Park.
voco The Shelby in Myrtle Seaside, South Carolina, USA
Bringing retro seashore vibes and trendy magnificence to South Carolina’s coast, voco The Shelby – Myrtle Seaside will quickly debut as the primary voco lodge within the state and the model’s first-ever beachfront property within the U.S. This 241-room retreat affords non-public balconies, ocean views, and décor impressed by the spirit of Myrtle Seaside. Company can get pleasure from contemporary seafood at The Palm & Pebble, calm down by the lazy river, or sip cocktails on the tiki-style poolside bar. Excellent for solo escapes, household enjoyable, or beachfront weddings, it’s simply minutes from prime points of interest just like the Boardwalk, SkyWheel, and Broadway on the Seaside.
The fast growth of this upscale model displays the energy of IHG’s enterprise platform, by way of which lodge house owners can develop their enterprise by being a part of IHG’s highly effective enterprise, together with its award-winning cellular app, advertising and expertise, and trade main loyalty programme, IHG One Rewards, which has greater than 145 million members.
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