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The Tourism Authority of Thailand (TAT) formally launched Sawasdee Nihao, a sequence of occasions commemorating 50 years of Thai–Chinese language diplomatic relations, on Thursday, twenty ninth Might, in Bangkok.
The launch featured a Tourism Discussion board that introduced collectively prime officers, together with the Thai Prime Minister and Chinese language Ambassador, to bolster shared objectives and Thailand’s place as a High quality Vacation spot.
The occasion concluded with a Welcome Reception showcasing Thai tradition, delicacies, and bilateral goodwill.
This initiative serves as a strategic platform to reposition Thailand’s tourism picture within the Chinese language market, strengthen partnerships, and drive demand via focused engagement aligned with the evolving preferences of Chinese language travellers.
Throughout the launch, Thai Prime Minister Paetongtarn Shinawatra declared: “Sawasdee Nihao marks the beginning of a deeper Thai–Chinese language partnership. For 50 years, tourism has linked our individuals with heat and friendship. It lays the muse for a sustainable bridge the place each customer enjoys pleasure, ease, and security in a very De-stressed Vacationer Vacation spot. Right this moment, China and Thailand come collectively to have fun this journey as one shut and heat household.”
A protracted-standing dedication to high quality tourism
As considered one of 5 grand ideas beneath the Wonderful Thailand Grand Tourism and Sports activities Yr 2025, Sawasdee Nihao displays Thailand’s dedication to high quality tourism and enriching seamless journey experiences.
The initiative contains infrastructure upgrades, streamlined immigration, and the “5 Should Do in Thailand” marketing campaign—designed to attraction throughout journey segments together with leisure, luxurious, wellness, sports activities, and multi-generational tourism.
Thailand can be positioning itself as a hub for world-class occasions from worldwide sports activities competitions to music festivals and cultural showcases.
By doing so, the nation leverages its tender energy to create immersive, high-value customer experiences.
All efforts are guided by the Sustainable Tourism Objectives, making certain tourism helps balanced financial progress, environmental sustainability, and cultural inclusivity.
Worth over quantity
For his half, Thai tourism minister Sorawong Thienthong remarked: “The Thai authorities is dedicated to ‘Worth over Quantity’, fostering strategic belief, two-way trade, and a resilient partnership ecosystem. By Sawasdee Nihao, Thailand sends a transparent message of readiness, hospitality, and long-term imaginative and prescient. This initiative not solely honours 5 a long time of Thai–Chinese language friendship but in addition units the stage for a brand new chapter of sustainable, high-impact tourism between the 2 nations.”
A proactive effort beneath TAT’s Fast Win technique, Sawasdee Nihao employs an built-in Push–Pull mannequin: bringing Chinese language tour operators, airways, media, and KOLs to expertise Thailand firsthand (Push), and enabling them to share their experiences with audiences again house (Pull).
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